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Get indexed, get ranked, get traffic

No one can deny that you need traffic to your website in order to succeed online. And nothing beats free traffic. Where does free traffic come from? Google and other search engines.

How does free search engine traffic work?

This is something you’ve experienced first hand countless times. You visit your favorite search engine. Type in something you’re looking for. And then you visit one or more of the sites that show up. That website owner has just enjoyed the benefit of free traffic. We will be discussing here how to get website traffic to you for free.

If you’re like most people you only click links on the first page or two. The truth is that this first page of results receives nearly all the clicks. And believe it or not, the first 3 results receive over 70% of the traffic.

So to get any significant amount of free traffic from Google, you really need to be on the first page. And this means Google needs to “rank” you as a top 10 result. And this bring us to…

What is SEO?

SEO means that your website is clearly about something specific, Google knows that that is and thinks others will agree and find your site useful. It’s a complex formula that only people working for Google know exactly. But there are several things that we know for sure.

Getting indexed

Before your website can begin gaining ranking, you have to alert Google to it’s existence. This is called getting “indexed.” What this means is that Google visits your site and records information about it in their database.

To get indexed, you have to help Google find your site. Links from other sites are the easiest way to accomplish this. Because Google already knows about these sites, it will follow the new links to you.

Twitter and Facebook updates are great places to put links to your site. Google visits these sites many times every day. So your new link will get indexed very quickly.

Gaining ranking

After getting indexed, you need to work on your search engine ranking. Google has billions of pages indexed, so just getting into their database does not mean anyone will see you.

The 3 factors in getting ranked:

  • Content
  • Links
  • Activity

SEO content

This is the SEO work you do on your page. It’s critical that your page content is consistent with the keyword phrases you’re targeting. Obviously, the article you’re reading now is about search engine optimization. One way Google figures this out is from the fact that it contains the term SEO. And another way this is determined is by the other related phrases like traffic generation that are also in the article.

In addition to the content on the page, other things to keep in mind are the title tags on the page, and the domain name itself. Google uses all of this content to figure out what your site is really about.

Link juice

The second factor is your linking. The links coming in and the links going out are included in this. You want to make sure you have more inbound links than outbound links. The more inbound links you have the better your ranking will be.

Article spinning is a super easy way to get a bunch of inbound links. To accomplish this you start by writing an article that targets the keywords you’re after. Then create a bunch of different versions of it. And post unique versions to lots of websites that accept articles. The more sites you can do this for, the more links you’ll get back.

Getting activity

The last thing we know for sure is that Google likes to see active sites. A page that was created 3 years ago and hasn’t been touched since won’t rank well. Google expects you to be updating your site regularly. You can do this with RSS feeds and news posts.

Comments from other people on your page are another fantastic way to keep your content updated. So, obviously, you need to get people to visit your site on your own, too. Online forums are simple source of real live visitors.

Set up forum profiles with the ones related to your website. And post their often. Then put a link to your site in your profile. This will get your more inbound links. And it will also get real visitors to your site.

Conclusion

Each step listed above is critical. But let’s face it, writing multiple versions of the same article. Setting up tons of profiles on forums. And posting your articles and comments takes a lot of time. Which means you probably won’t end up doing it.

However, rank builder software exists. And it automates everything we’ve just talked about. So the best thing you can do is to automate this process. Otherwise, you won’t do it at all. By taking these steps you practically ensure you’ll get free traffic from Google.


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Affiliate Marketing Revised

Everything you think you know about building an affiliate business is wrong. The tactics of the past few years just don’t work anymore. If you play by the old rules, you will lose this game.

The promise

You’ve been told it’s easy to get started as an affiliate. Well, that’s true . . . to a point There’s no doubt it’s easier than starting your own business. But that doesn’t mean it’s easy.

The cold hard truth

To top it off you’ve been given false information. You’re told to pick one of more products to promote. Next do some keyword research. Then buy some keyword ads that send traffic to the product. And just enjoy the commissions. But this just won’t work!

Forget keywords

Keyword advertising used to work. But keywords are too expensive now. Adapt and change…

The NEW game

All is not lost. Here’s how to win at this game.

  • Do CPA marketing instead of product promotion
  • Do demographics research
  • Market on display networks

Get into CPA marketing

CPA means Cost Per Action. It’s far superior to product promotion. Because you don’t have to get people to spend money. Your commission is generated when they complete an “action”. Entering their email into a form, for example. Which is much easier than getting them to buy something.

Instead of researching keywords, research demographics

Keywords are no longer relevant (you’ll see in a minute). Invest your research time into demographics. Once you’ve picked the CPA offer to promote. Then go to a site like Quantcast.com. And research what kinds of people will be interested.

Market on display networks

So you know what your promoting and you know who will be interested. You can advertise directly to them on display networks. And use images as your ads. And there was no keyword research required. Plus you’re going to save a ton of money. Image ad clicks are much cheaper.

Summary

This is powerful method to make money online. Because getting started in CPA is free. Image ads are cheap. You can laser target with demographics. And your commission is much easier to earn.


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7 reasons why you MUST have your own info product

Answer this question: What is the number one reason people get online everyday? Simple. To get information. This is so ubiquitous a quest that Google handles 400 million queries a day! So what does this mean to you? Well, this is an opportunity for your to provide what people want – information. And if you do it right . . . to make some money along the way.

Info marketing 101

First of all, an info business is the least complex business possible. You develop a product that is nothing more than information. And people pay you for the information inside it.. Sounds simple enough, right?

How does it work?

OK, the concept is simple. However, to succeed you’ve got to provide information people want. So the key is to figure out what people want. How do you do that?

One very simple method is to do a little research. Visit answers.yahoo.com or similar sites and see what kinds of questions people are asking. Your goal is to find a common problem. That people are having trouble solving. And solve the problem for them by writing an info product on it.

Think about this:

If you’re worried about how to write and ebook. Put it this way: An info product is just a bunch of articles strung together. So instead of sitting down to write the whole thing. Focus on one article at a time. And when you’ve got a few finished, flesh them out, add to them and voila! You’ve got an ebook.

Why info products? Well, that bring me to the tile of this article Here are the seven reasons

1. Simplicity

Once it’s built it runs pretty much on it’s own. There is almost no support. So it’s nearly a 100% hands-free business. You’re building a completely automated business.

There’s no inventory. You never have to deal with shipping. It’s all delivered online.

2. Repackaging

Once you have a few info products created. You can combine them together to create new high ticket products. It’s nothing to combine the content from several ebooks. And you’ll be able to charge much more for this “new” product. There’s greater perceived value in a single big course. Instead of several small ebooks.

3. Private label right

When you own the product, you can sell resell rights to it. Resell rights are very hot right now, because it’s much easier to get the resell right than to make your own product. And what’s more you’re selling the same product . . . but for 3 times the price for the rights!

4. Leverage

It’s your content, so you can use it in as many different ways as you want. Use part of it to make an autoresponder series. And build your list with it. A list is it’s own reward!

5. More leverage

Don’t stop there . . . break it into several smaller reports. Then use these to generate leads for the main product. They can be free or low prices. And it still benefits you because it in a lead-in for the main product. Taking this technique to the max, you can let your affiliate give the reports away for you. Which brings us to…

6. An affiliate army

This one is huge. If you’ve got products you own. Other people can become your affiliates. How would you like to have an army of affiliates selling your products? Well, you *need* your own product to get affiliates.

7. JVs

Last, but definitely not least… The number one way to launch your success is through joint ventures. And this is probably the number one reason to create your own product. No products of your own = no way to do joint ventures.

Summing it up

If you can’t see the power of info product marketing, then you haven’t been paying attention. You’ll become the ruler of your own fate. Because you’re the boss! So, don’t waste any more time:

  • Head over to Yahoo! answers
  • See what people are asking about
  • Write about the answers

Don’t make info product creation any more complicated than that. And in no time you’ll have an info product ready to go.


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Using Web Audio for Success

It would be hard to argue against the fact that adding audio to a website increases your overall results. In fact, not using audio is a big mistake. Audio increases opt-ins. Audio increases sales.

But why?

It’s not hard to figure out. The web is mostly silent. It adds a human touch to your site. And makes people feel they’re dealing with a real person. In short, it makes your site come alive. And people like to interact with things that are alive!

Some more benefits

There are actually two profit boosts from using audio. First, you’ll make more sales. And you’ll spend less getting those customers. You won’t have to hire someone to write your sales letter. Just record some audio and add it to your site. Your visitors will respond better to a heart-felt message from you than some fancy copywriting.

And you will increase your subscriber opt-in rate. People need to be told exactly what to do. So you just add a simple audio that says: Fill in your name and email and click submit. A simple message like this will increase your opt-in conversions by 305% or more!

Some ways to use audio

Put a welcome message that plays automatically on your site, A warm welcome can be the deciding factor. Grabbing their attention like this helps you keep them on your site.

Step-by-step instructions. It’s the same as when you use audio to increase your subscribers. You just explain what to do first, then next, etc. And take them all the way through buying your product.

Product testimonials are great. It’s good to get written testimonials. But what’s even better are audio testimonials. It’s pretty easy to fake a written testimonial. Audio adds a level of higher believability. And that increases your results.

Sneaky tick

Did you ever think of making a product just by recording some audio? Audio is faster to produce than anything else. And your customers will be very happy with the product. Think about how popular podcast are. And you can get someone to transcribe them for very little money. This is the easiest way to “write” an eBook!

Is it hard to add audio?

It’s actually really easy. There are quite a few audio streaming software programs out there. There’s no knowledge required on your part. The software records the audio, creates the button code, etc. Just paste the code you copy from the software. There’s nothing to worry about.

Summing it up

Let’s take another look at the benefits. Using website audio will increase your conversion rates. You’ll enjoy more customer sales. You’ll get more subscribers. And don’t forget that you can easily create sales pages and products in a flash. No many people are doing this. So you’ll be one of the few reaping the rewards. Don’t be lazy! Add some audio today. ;-)


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